Competitor analysis HomeIn Foreign Trade Market Research, it is a header that affects the correct planning of the process. It is important to distinguish forecasts in market research with verified data. The country appears to compare the customer group, competitor, channel, price and logistic assumptions on the same worksheet. Compare competitors according to product, price range, channel, delivery time, customer experience, and visible strong sides; individually tick non-responsible assumptions.
Risk control
Type the probable error, when it comes out and its effect separately. Preventive control, if the second control and problem to capture the error is formed, set the interfere step. Become a owner and the last review date of each control.
Control points
- Save data source, country/product group and post date covered.
- Test if you want with evidence such as real buyer interview, offer or resmî statistics.
- Rate not only with product amount, but with logistic and channel costs.
Sample application
For example, when a business prepared a transaction titled “Rakip analysis”, the purpose of processing and evidence of the hand is lost. Then the related teams compare data, confirms missing information from the source and the approved version holds in the transaction file. When the procedure is completed, it compares and saves the difference and follow-up action.
Discussion question: What data is corrected with a real customer interview when receiving a market to a short list?
This sharing is for general information and professional discussion. Up-to-date legislation, contract and product/procession properties should also be evaluated.
Current source: T.C. Ministry of Commerce — Customs and foreign trade information bank bankası