While research studies provide businesses with the opportunity to evaluate and analyze themselves impartially, company efficiency is increased if the action plans developed are followed. In this context, studies are handled in two groups according to the type of method used (qualitative and quantitative).

Quantitative research; It allows quantitative data to be measured, analyzed and evaluated. Within the scope of the quantitative researches carried out for the needs, demands and expectations of the enterprises; Scientific methods are used to obtain, interpret and report data.

Our research forms used during data collection are designed specifically for the customer in accordance with the needs and expectations of the business. While our data collection methods are shaped according to the type of research and demand, commonly; Face-to-face, Face-to-Face by Appointment, CATI (Computer Assisted Phone Call), Online, Mailing methods are used. The collected data are analyzed by statistical methods.

Our research processes are developed in line with customer needs and demands, and we generally conduct research on perception, expectation, reputation, satisfaction and service quality. Quantitative research; It allows the concepts of perception, expectation, reputation, satisfaction and service quality, which are of great importance for the enterprise and vary in terms of the stakeholders of the enterprise, to become measurable and traceable.

The expectations of the customers for the products and services offered by the enterprises, the rate of compliance of the products and services offered by the enterprises with the customer expectations and the way they are perceived by the customers are measured by perception and expectation studies.

Perception and expectation studies; It offers insight to businesses in order to develop products and services, increase satisfaction and improve customer perception in a positive way. It is important for the efficiency of the research activity that the enterprises interpret the research results correctly and take the necessary actions according to the results.

In today’s world, where products and services are becoming more and more similar and prices are not the only determinant, the most important way to make a difference is to have a high quality level during/after the delivery of services at customer contact points. The fact that the understanding of quality service has become a priority issue for customers today requires businesses to target quality in the services they offer.